Design a customized PR strategy and timeline with initiatives tailored to fit brands objectives, style and budget.
Refine brand messaging and develop complete press materials.
TRADE PRESS OUTREACH
Pitch new launches, quotable experts and brand news to relevant beauty trade publications.
NATIONAL EDITORIAL OUTREACH
Leverage editorial relationships with national print, online and broadcast press to secure positive coverage. Tactics may include press events, deskside meetings, strategic mailings, seasonal story pitches, beauty awards submissions, editor meetings and relationship development.
Develop and execute broadcast campaigns for high priority launches and brand news.
REGIONAL PRESS OUTREACH
Maximize opportunities for visibility and saturation within target markets through initiatives such as local press events, product mailings, regional broadcast pitches and local retailer support.
Support brands social media presence at varying levels of involvement including strategy, content development and administration.
STRATEGIC ALLIANCES AND MARKETING PROGRAMS
Identify and connect with like-minded non-competing brands, organizations and individuals for partnership opportunities such as co-branded events, cross-promotion opportunities, spokesperson identification and charity partnerships. Develop marketing program concepts and maximize press coverage on those that are executed.
KEY INFLUENCER PROGRAMS
Develop creative strategies to reach trendsetters and influencers through sampling and events to generate buzz and third party endorsements. Initiatives include makeup artist programs, celebrity gifting, influencer event coordination and tastemaker sampling.
Develop creative strategies to reach target consumers directly and encourage purchase behavior through retailer event participation, consumer event coordination, subscription sampling box placement, gift bag inclusion and giveaways through select websites.